How can I see the traffic and sales generated by Bigblue

Bigblue provides you with useful tools for your post-purchase experience. The tracking page, return portal, and tracking emails not only help decrease your support, but also are a great tool to generate new sales and traffic on your website.

Did you know? You can track these sales on your analytics tools or on your CMS. Here is how.

1 - Understand how we identify the traffic with UTMs

2 - Shopify | See how to filter visits generated by Bigblue on Marketing dashboards

1- Identify the traffic coming from Bigblue using UTMs

We use UTM parameters so that you can track customers. This can be used by all your analytics tools like Google Analytics for example.

Example link

https://your-store.com/your-product-page?ref=bigblue&utm_source=bigblue&utm_medium=tracking-page&utm_campaign=product-recommendation&variant=40473121620168

Referrer & source - ref & utm_source

Ref=bigblue & utm_source=bigblue

UTM medium — utm_medium

Tracking page	`tracking-page`
Tracking emails	`tracking-email`
Return portal	`tracking-page`

UTM campaign & term

Here is the list of utm_campaign per redirection on the tracking page, emails and return portal.

Source app	Where the user clicks	Where the user is redirected	utm_campaign	Comment
🤳 Tracking page	Recommended products widget	To the product variant page	`product-recommendation`	`&variant={{product_id}}`
🤳 Tracking page	Link to your store	Your store	`shop-url`
🤳 Tracking page	Contact button on FAQ* *if you use your own contact form	Your contact form	`helpcenter-article`	`&term={{order_id}}`
🤳 Tracking page	Brand help center	Your help center	`footer`
🤳 Tracking page	Click on "Return policy"	Your return policy page	`return-policy`
``
📧 Tracking emails	Link to your store	Your store	`shop-url`
📧 Tracking emails	Click on "Return policy"	Return policy	`return-policy`
📧 Tracking emails	Click on "Help"	Your help center	`help-center`
``
↩️ Return portal	Alert on possible incurring fees	Return policy	`alert-fees`
↩️ Return portal	Click on "Return policy"	Return policy	`footer`
↩️ Return portal	Click on "Help"	Your help center	`help-center`
↩️ Return portal	Click on "Contact" *If you set up a contact page	Your contact page	To be added
↩️ Return portal	Link to your store	Your store	`shop-url`

2 - Shopify - How to track sales and traffic on my Marketing dashboards

Here is how you can track our sales and traffic in Shopify in just a few clicks

Go to your Shopify Admin, in the Marketing section, in the Campaigns view
In this report, filter
UTM campaign medium = tracking-email , tracking-page , return-portal

It’s super simple! You now see the traffic and sales generated by Bigblue!

Advice

Use the “Any click” attribution model to see all traffic even if a Bigblue-powered tool was not the last click.
You can use filter Campaigns for which the Channel is Bigblue but due to a bug by Shopify, this excludes events generated by our Tracking Emails which are incorrectly reported with a Channel as Instagram or Google
- Their UTM medium is tracking-email