Tracking emails | Tips for Marketing Banners

Don’t miss your chance to let your buyers open highly-converting tracking emails! How? Set up your tracking emails (using that page) and follow this guide to create the most performing email banners. 🚀

Why add Marketing Banners?

On average, 85% tracking emails are opened. Hence, they offer a great opportunity to inform and engage your buyers, to grow your audience, to reduce support, to increase customer life-time value...

Did you know? Brands using highly-converting banners can reach a marketing click-through rate of more than 5%, making it a highly profitable acquisition channel.

To track your marketing click-through rate, go to Buyer Experience > Overview.

💎 General tips

• Fill in both a header image (that will appear on top of your tracking emails) and a marketing banner (that will appear at the bottom of your tracking emails)
  • Use a more generic visual for your header banner and one to specifically navigate the customer’s journey in your marketing banner
• Use striking visuals that match your brand’s identity
• Update your banners at least every quarter to create change for your most loyal customers

🧮 Tracking recommendations (to track the traffic generated from your banners with UTMs)

• Your header image redirects to your shop homepage, with the following UTMs automatically added: ref=bigblue , utm_source=bigblue , utm_campaign=shop-url , utm_medium=tracking-email
• Your marketing banner redirects to your chosen URL, you’re free to add any UTMs. We advise to refer to the banner used in a utm_content , example: utm_content=bottom_banner_mothers_day_2024

🔗 Getting a valid URL for your banners

• If you’re using Shopify, images can be uploaded to the Shopify admin to get links.

  • Go to Content > Files, then click on Upload files, choose your image.Once it’s imported, click to copy link on the right, and paste it in Bigblue.

    

• Else, you can use online image hosting services like https://postimages.org/ or https://imgbb.com/

What can I do with my marketing banner?

We analysed all tracking emails’ data among our brands, and below is a combination of all the best ideas we’ve spotted... 🔍

💡 Discount on the next purchase

Drive repeat and repurchase with a discount on next purchase, on a specific product, on next delivery fees…

^{Link the banner to your home page or your new collection page}

💡 Community growth

Incentive your buyers to create and share User Generated Content (UGC), and to connect with the content that you generate (socials, newsletter…).

^{Link the banner to the adequate instructions}

💡 Referral program

Enlarge your reach by promoting your referral program. It's a very cost-effective growth method to attract customers with a high trust level to your brand, and therefore boost your conversion rates.

^{Link the banner to your website page explaining the referral program}

💡 New product or collection promotion

Promote your latest new-ins or your upcoming capsule, with(out) a discount code on a related purchase.

^{Link the banner to your new product or collection}

Go Next Level with Multi-Experience

You might want to offer a different buyer experience to best target your audience… Sounds like the multi-experience feature is exactly what you need! It enables you to create a specific buyer experience for each of your shops or for any order group (identified by order tags, Shopify users only).

You can then have different banners and settings in each case, and, for example:

💡 Offer a discount to new buyers only, or to repeated buyers only, or to those coming from a specific channel or marketplace to better redirect them to your shop...

^{Link the banner to your website}

💡 Promote the right event depending on the geography. If you’re opening a pop up store in Berlin, let your German customers know about it. If you’re offering a free photoshoot to your clients, wearing your clothes, in Marseille next month, let your French customers know where to register for the event.

^{Link the banner to your event’s details}

💡 Empower your customers with help content matching their purchase: styling ideas on Pinterest for their new dress, guidelines to make the most of their new hair products, tips to take care of their new shoes...

^{Link the banner to specific product content}