Post-purchase upsell | What is it?
Unlock post-purchase upsell with Bigblue. The moments before a package is prepared are untapped opportunities. Catch this opportunity by offering your customers an exclusive discount to encourage them to add extra items to their order.
The power of this feature lies in its ability to transform a purchase, rather than seeking out a new customer.
📈 Upsell Pack
Post-purchase upsell are only available to our Upsell Pack subscribers.
Interested? Contact your Account Manager, our Care team, or sarah@bigblue.io.
Why activate Post-purchase upsell?
Why activate Post-purchase upsell?
The moments before a package is prepared are untapped opportunities. With Bigblue, you can turn them into powerful upsell moments and boost order value.
Compatibility
Upsell is currently only available for Shopify merchants. Using another store? Fill in this form to vote in for your CMS
How does it work?
Below is a quick step-by-step timeline explaining how the feature works.
The customer completed the checkout process and confirmed their order. |
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The customer will receive an email from you 10 min after order confirmed (sent by Bigblue, white-labeled) with an offer that you crafted:
The customer has 1 hour to accept the offer |
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(optional) Variant selection If the item has variants (size/options), the customer will see a temporary screen to select the variant they want. |
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The customer is interested in your offer, clicks on it. They are redirected to a Shopify checkout to pay for the extra item. Note: In some cases (e.g., using Shop Pay), no additional payment method is required. However, for credit card payments, the customer may need to re-enter their payment details. |
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🎉 Order updated Once the customer has paid, the order and fulfillment are updated with the new item. |
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What offers can be created?
You have full flexibility to set up the flow however you prefer. Use cases are endless and very easy to set up. To help you, we've identified 5 flow examples that you can use.
To find out more and set up your flow, check out this article: Post-purchase upsell | Set-up the feature
| Related | Suggest a product matching the items in the order! Ex: if you liked the rose lotion, you may also like the rose hand cream. |
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| Complementary | Upsell complementary products to the purchase. Ex: A merchant selling shoes and upselling socks! |
| New | Promote your new innovative product if is not in the order |
| Slow-mover | De-stock products that occupy space in inventory |
| Expiring soon | De-stock products that are expiring soon |
How to activate this feature?
You need to subscribe to the upsell pack, and simply follow our guide to set up Post-purchase upsell!
Q&A
- Will it create a second order, or will it be merged in the first order?
- We will add the product to the original order. So no need for you to manually merge orders.
- How long do my customers have to accept the offer?
- 1 hour. Note: we may extend this timeframe in the future.
- Can I customize the email sent?
- Yes, you can edit its content, translation, and branding.
- Can I have an Upsell app (Aftersell, Zipify) and use Bigblue’s Post-purchase Upsell?
- Yes, today you can a store upsell app and Bigblue’s post-purchase app. You can also decide to trigger your funnel based on the prior acceptance/denial of the store upsell app (leveraging order tags).
- How does it work for my accounting?
- We leverage your Shopify's usual checkout and payment methods, and Shopify’s wait to edit orders and create discounts. If you have connected an ERP to your Shopify, you just need to confirm with your agency that it can capture order updates.
Want to unlock post-purchase upsell with Bigblue and increase sales ?
🚀 Activate Upsell Pack today!