Fast Tags | What is it?

Fast Tags help boost your website conversion by showcasing how fast your delivery can be, instilling customer trust. 💨 Discover the feature in this article⚡️

Why activate Fast Tags?

🥳 Reassure your customers with a delivery date

• With e-commerce, shoppers are looking for a fast and reliable delivery experience (Amazon’s next-day shipping is becoming the new standard for European customers)
• By showing them when their products will be delivered, your customers are reassured about your delivery reliability.

📈 And through that, we help you grow

• As acquisition costs rise, you can boost your shop's conversion rates while spending less! On average, we've seen a remarkable 22% increase in conversion rate when Fast Tags are displayed.
• Additionally, merchants using Fast Tags experience an average 5% increase in their average cart value with threshold badges!

How does it work?

Using Bigblue's data history and our proprietary algorithm, we can precisely estimate the delivery date of a package based on the destination zip code and your delivery method (Home, Pick-up and Express Delivery).

Fast Tags can be customized, we can show your minimum purchase requirement for free delivery, a countdown based on the deadline for which an order can be prepared on the same day, or an 'In stock' indicator. The corresponding badge is displayed in milliseconds to your customers. See the Badges section.

On your website

The Fast Tag can be displayed

• on product pages
• in other parts of your website, using an advanced setup, such as your cart, checkout, or collection pages.

Compatibility

• Fast tags are available for Shopify or WooCommerce

  Using another store? Please let us know which CMS you're interested in setting up this feature for

  💡 Some complex configurations of Shopify may conflict with our Fast Tag. See our full compatibility section in our Troubleshooting guide

• It also requires you to auto-fulfill your orders with Bigblue

How is the date calculated? What data is used?

We use various factors to calculate the estimated delivery date.

• Product Inventory - We do not display a delivery date for products that are out of stock or not yet in our inventory.
• Customer Address - We rely on the IP address to infer the postal code, which helps us determine the delivery location.
• The current date & time - We show the best conversion argument based on the time of day.
• Your shipping method settings on your website
  • For the condensed badge: we use the quickest shipping method among the methods activated in your Fast Tags settings (Home, Pickup, Standard).
  • For the badge showing multiple dates: we display estimates for Home, Pickup, and Standard methods based on your settings.
  • For "Free delivery for orders x€," we rely on your shipping rate settings (price and conditions).
• Your fulfillment settings on Bigblue - auto-fulfillment delay, carriers mapped with your website shipping methods
• Warehouse Data - Time it takes for our warehouse to process an order and cutoff time for warehouse operations
• Carrier Data - The carrier's shipping time and their cutoff dates for shipments also play a role in determining the delivery date.
• Special Considerations:
  • Warehouse workload - During busy periods when the warehouse is overloaded, a one-day delay may be added to the delivery date.
  • Carrier workload, similarly.

All these factors are taken into account to provide your customer with the most accurate estimated delivery date possible. Our proprietary algorithm is trained on millions of historical data points for similar postal codes and shipping methods.

How to activate this feature?

Follow our guide to set up Fast Tags!

Q&A

Will a delivery date be displayed on out-of-stock products?

No, if your product is out of stock or on preorder, we won't display a badge.

How does Bigblue know where customers are located?

Customers are geolocated using their IP address. We advise you to add this mention to your Privacy Policy. This is fully GDPR-compliant as this data is processed for the legitimate customer interest to be provided an accurate estimated delivery date.

Will the feature be available on other CMS?

For now, the feature is available to Shopify and WooCommerce merchants. You are using another CMS and are interested in Fast Tags? Request the feature on other platforms using this form.

How do we compute the estimated date?

See this section

In which languages are Fast Tags available?

Based on the shop’s languages, Fast Tags can be displayed in 🇬🇧 English, 🇫🇷 French, 🇩🇪 German, and 🇪🇸 Spanish.

Will the Fast Tag slow down my website?

No, Fast Tags won’t slow down your website.

The Fast tag will only load after your entire page has finished loading. We follow standard recommendations from your CMSs, Shopify or WooCommerce.

Can I customize the look of the Fast Tag?

Yes! Go to the "Shop Integrations" page in your Bigblue app, select a shop, navigate to the "Fast Tags" section, and click "Edit" to adjust branding and badge placement.

For detailed setup, check out this article.

If you’re familiar with CSS, you can further customize Fast Tags. Learn more in our guide on CSS customisation for Fast Tags.

What are the different badges?

The badge layout will depend on the settings you activated in your shop settings.

You can choose to display either just the fastest ETA or all available ETAs.

Some things to note

• The shipping countdown is only displayed if there are less than 24 hours remaining.
• To boost your conversion, the ETA sentence will fall back to "Orders shipped in 1-2 days" if the estimated delivery date is greater than 5 days