Introduction to bundles

A bundle is a combination of two or more stand-alone products sold together for a single cost. These products are usually complementary and are sold together to increase consumer interest and sales.

Read this article to understand why linking your e-shop bundles to Bigblue bundles is necessary for all your orders to be handled correctly!

You said "bundles"?

  • An e-shop bundle is a virtual product that holds multiple physical products.
  • Fulfillments only hold physical products though, which means that the warehouse can only process orders made of physical products identified by their SKU.
  • Linking your e-shop bundles to Bigblue bundles enables the translation of your e-shop bundles into their physical product components.

🆘 Why bundles are not products

  • All product components of a bundle need to be added as products first
  • No inbound shipment of bundles is possible
  • No manual order containing bundles can be created
  • Bundles inventory is based on its product components inventory

How do I use Bigblue bundles?

Just follow the steps listed below and click on the available links for more information about a specific step:

  1. Create your bundles on the Bigblue app

  2. Link your e-shop bundles to your Bigblue bundles

  3. Track orders containing bundles

    When an order containing bundles is created, look at the Timeline at the bottom of the page to see how it is processed by the system:

    • Initially, you'll notice the 'BU' following the company's quadrigram in the product's identifier.
    • Once the order's fulfillment is created, the product's identifier is translated into the SKUs of the bundle's product components.


Why sell bundles?

The main purpose of bundling products together is to achieve revenue goals!
Product bundling enables you to:

  • Increase your sales

    A curated collection of complementary products can increase the products' perceived value thus increasing your sales.

    💡According to Roger Dooley, neuromarketing expert, bundling reduces the "pain of paying" for consumers. In other words, paying for a bundle comes relatively easy because price comparisons are not evident and thus consumers do not stress about this (CXL, 2018)!

  • Increase your per-order profitability

    Prompting shoppers to buy more items in one order typically leads to a higher transaction amount while incurring relatively lower transaction costs. This is an efficient way to drive revenue up without having to gain new customers!

  • Increase awareness for a new product

    You can encourage product sampling and exploration by bundling a new product with another that is already popular with your customers.

  • Sell slow-moving stock

    Items approaching the end of their shelf life or collecting too much dust in the warehouse can benefit greatly from the popularity of other products.

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