Analytics | Create your custom dashboard

Why create your own dashboard?

While premade dashboards give you a great starting point to Analytics, your team may have specific monitoring needs. Creating a custom dashboard allows you to:

• Combine metrics from different areas
• Monitor KPIs that matter most to you
• Break down your data in personalized ways
• Filter in a way that matches your internal needs

Two ways to get started

You can create a custom dashboard by:

1. Duplicating a pre-built dashboard

• Start with a structure that’s already relevant
• Add, remove, or adjust charts
• Apply different filters or breakdowns

2. Starting from scratch

• Build your dashboard chart by chart
• Add only the metrics, charts, and filters you need

Building a chart

Each chart in a dashboard is powered by a query. Here’s how to build one:

1. Choose a metric

Select a quantitative value* you want to monitor, such as:

• Number of orders
• Return rate
• Invoice amount
• Average fulfillment cost
• etc

*Either one of the core metrics used in default dashboards, or more options available exclusively in the query builder

2. Choose a dimension

Select how you want to break down the data:

• By Shop, Destination or Channel (B2B vs B2C)
• By Shipping Method
• By Product
• By Warehouse

3. Choose a visualization type

Select one of the 4 available visualizations:

• Pie chart
• Table
• Line chart
• Vertical bar chart

4. Apply filters (optional)

Narrow your data to what matters:

• Filter by specific shop, product, carrier, or date range or any other dimensions

5. Or simply use AI assistance

Need ideas?

Looking for inspiration? Here are a few use cases:

• Sales channel (B2B vs B2C) dashboard : Monitor order volumes, fulfillment costs and lead time by storefront
• Brand dashboard: Monitor order volumes, Average order value and Return rate by brand
• Destination country: Monitor fulfillment cost, transportation lead times, and buyer satisfaction by country
• Warehouse dashboard: Compare Inventory age and lead time across warehouses
• For Plus merchants only: Work with your Account Manager to create a dashboard that includes order preparation, order-to-delivery metrics, and inbound shipment stocking metrics, all measured against service promises across carrier services and regions.