Analytics | Create your custom dashboard

Why create your own dashboard?

While premade dashboards give you a great starting point to Analytics, your team may have specific monitoring needs. Creating a custom dashboard allows you to:

• Combine metrics from different areas (orders, billing, performance, inventory)
• Monitor KPIs that matter most to you
• Break down your data in personalized ways: by shop, warehouse, destination country, carrier, or product type
• Filter in a way that matches your internal needs

Two ways to get started

You can create a custom dashboard by:

1. Duplicating a pre-built dashboard

• Start with a structure that’s already relevant
• Add, remove, or adjust charts
• Apply different filters or breakdowns

2. Starting from scratch

• Build your dashboard chart by chart
• Add only the metrics, charts, and filters you need

Building a chart

Each chart in a dashboard is powered by a query. Here’s how to build one:

1. Choose a metric

Select a quantitative value* you want to monitor, such as:

• Number of orders
• Return rate
• Invoice amount
• Average fulfillment cost
• etc

*Either one of the core metrics used in default dashboards, or more options available exclusively in the query builder

2. Choose a dimension

Select how you want to break down the data:

• By Shop, Country, or Channel (B2B vs B2C)
• By Shipping Method
• By Product
• By Warehouse

3. Choose a visualization type

Select one of the 4 available visualizations:

• Pie chart
• Table
• Line chart
• Vertical bar chart

4. Apply filters (optional)

Narrow your data to what matters:

• Filter by specific shop, product, carrier, or date range or any other dimensions

Key rules and behaviors

• All queries in the same dashboard share the same time period and time breakdown
• You can drill down into any chart to explore underlying data (orders, returns, fulfillment records)
• You can export chart data as .csv for further analysis
• A query must belong to a dashboard – you cannot save a standalone query

Need ideas?

Looking for inspiration? Here are a few use cases:

• By sales channel (B2B vs B2C) dashboard : Monitor order volume, fulfillment costs and lead time per storefront
• By destination country: Monitor cost, transportation lead times, and buyer satisfaction by country
• By warehouse dashboard: Compare Inventory turnover and lead time across warehouses