Buyer Experience Customization

The benefits of a customized post-purchase experience are multiple: keep the buyer engaged with your brand, promote new products or incoming events, increase your reach to other potential clients with a referral program... In short, it's your key to navigating the buyer's journey.

How does it work?

For each buyer experience, you can customize:

• Global settings, to set up your branding elements (logo, colors...), support links and social links
• Tracking emails, to set up your header image & marketing banner and to activate predictive emails
• Tracking page, to choose what to display on the tracking page (help, product recommendations...)
• Returns, to adjust your return policy and set up your return portal

🔎 Zoom on the multi-experience mode

The multi-experience mode enables you to create buyer experiences that depend on the shop and other order attributes. It helps your offer a different experience for each country, for B2C and B2B...

It is made of two kinds of experience:

• Default experience, that define your default settings for experiences, applying to orders from shops for which you didn't set up a custom experience
• Custom experiences, with your very custom settings for the specified shop(s) and order tag(s)

How can I set up a new experience?

Here are the steps to set up a new experience:

• Go to Buyer experience > Customization and click on the Create Experience button

• Name your experience and select the shop(s) & order tags for which your experience applies — you can duplicate an existing experience not to start from scratch

• Go through each of the four tabs on the left to set up all your elements

  Here are our specific guides for each tab: tracking emails, tracking page and returns portal

How can I add order tags on Shopify?

To tag your Shopify orders, you can either:

• Find each order and add your tag in the Tag section on the right

• Select several orders all at once, click the three dots and Add tags to do it in batch

  

• Set up an automated workflow that adds your tag depending on some order specificities (destination, customer, fraud analysis results, line items…)

💎 Tips for your new experience

• Ensure that your company name and shop url are perfectly spelled
• Upload high quality images, complying with the recommended minimum size
• Add all the socials that your brand uses
• In the Tracking emails section, activate predictive emails and include both a header image, a marketing banner and a banner link - please read our tips for marketing banners
• Test your set up by sending yourself a test email