Buyer Experience Customization

Why customize the Buyer experience?

The benefits of a customized post-purchase experience are multiple. It helps you keep the buyer engaged with your brand, promote new products or incoming events, increase your reach to other potential clients with a referral program... In short, it's your key to navigating the buyer's journey.

How does it work?

For each buyer experience, you can customize:

• Global settings, to set up your branding elements (logo, colors...), support links and social links
• Tracking emails, to set up your header image & marketing banner and to activate predictive emails
• Tracking page, to choose what to display on the tracking page (help, product recommendations...)
• Returns, to adjust your return policy and set up your return portal

🔎 Zoom on the multi-experience mode

The multi-experience mode enables you to create buyer experiences that depend on the shop and other order attributes. It helps your offer a different experience for each country, for B2C and B2B...

It is made of two kind of experiences:

• Default experience, that define your default settings for experiences, applying to orders from shops for which you didn't set up a custom experience
• Custom experiences, with your very custom settings for the specified shop(s) and order attribute(s)

How can I set it up?

Here are the steps to set up a new experience:

1. Go to Buyer experience > Customization and click on the Create Experience button

2. Name your experience and select the related shops

3. Go through each of the four tabs on the left to set up all your elements

💎 Bigblue tips

• Ensure that your company name and shop url are perfectly spelled
• Upload high quality images, complying with the recommended minimum size
• Add all the socials that your brand uses
• In the Tracking emails section, activate predictive emails and include both a header image, a marketing banner and a banner link
• Test your set up by sending yourself a test email

💡 Ideas for your marketing banner

• Offer a discount code, with an expiry date, that can be used on the next purchase
• Help your customers to make the most out of your products, with a link to a how-to-use guide
• Invite your customer to an upcoming event, with a link that explains everything
• Give a sneak peak of your new products, with a link to your new collection section
• Highlight your referral program or how to join on of your communities

💭 To get even more inspired, here are 10 great examples of tracking emails from our blog.